Corporate Video Production – Creating Videos Is a Process

Small to large businesses need to start using video and take advantage of professional corporate video production services! Forbes reports that for entrepreneurs in all business segments (including those in health products and service industry) all signs point to increased preferences for video of all types for both consumer and business audiences in 2017. Here’s some stats on why video is so powerful for business marketing. By 2017, video content will represent 74% of all internet traffic. 76.5% of marketers and small business owners in an Animoto survey who have used video marketing say it had a direct impact on their business. Further, 4x as many consumers would prefer to watch a video about a product than read about it!

There’s so much data that video works for business and marketing strategy. You know the saying that content is King, and video is the king of all content.

Over the years of research, it is found that video that’s produced for the Internet is less work and should cost less than a video that’s broadcasted. No matter what is the use of the video, there is a process involved which takes time, resources and a budget.

Good quality scripting, production and editing come at a price. Creating a video is like buying a car. Each feature and element has a cost. When you walk into a car dealership you most likely know what you want to spend. The same goes for video. Providing a budget range for your corporate video production is necessary in order for the production company to provide a feasible solution. Like most things in business and life in general, what you put into something is what you get out of it.

Corporate Video Production – Process

There is a process in all creation. Video production is no different. The process of creating a great video for your business is listed below:

  1. Creative brief
  2. Script Development and Writing
  3. Pre-Production – planning, crew, location scouting, casting (if needed), scheduling, shot list(s) etc.
  4. Production – when you go to camera everything should be planned out as well as it can be. Being spontaneous and working with the flow comes in hand with production because you never know what will arise. Being prepared is key.
  5. Post Production – video editing, animations, motion graphics, vfx, audio editing, sound design/sound effects, colour correction, colour grading, sound mix and final exports.

If you are considering working with a freelance videographer to save on budget you may want to think twice because reliability, experience, resources, and the ability to complete the project on time and budget may be at stake.


Dot Com Media Warns Local Businesses Against Fake Reviews

Fake reviews are becoming common these days to hurt the reputation of businesses. Many new startup companies who lack a strong customer database or have low customer satisfactions levels are engaging in new levels of treachery to gain undeserved popularity, such as by creating fake positive reviews for themselves. These new acts of deceit help companies lure future customers who fall prey to such reviews. Dot Com Media is a responsible corporate citizen and wants to create awareness among local businesses to be watchful of such cunningness.

Most consumers rely on reviews from customers to judge the performance of an online or local company. Due to lack of personal experience, customers tend to evaluate the services and products sold by the company based on positive and negative testimonials. Incompetent businesses that lack professionalism and ethics, may engage in dishonest practices to enhance their business outlook in front of customers by posting false, negative, reviews on their competitor’s website.

Such reviews are mostly self-made, using false names to trick customers into moving away from the website’s products or services. By posting false reviews incompetent businesses hurt their competitor’s reputation. Dot Com Media urges its customers and local businesses to remain vigilant of such activities, which are nefarious and designed to help incapable business sell their inept products or services without any real value for money.

Here are a few tips to identify fake reviews and websites:

Payment options

Check the payment options listed by the company, there are many merchants offering payback services in case the customer is not satisfied. For example, a great way to make transactions safely online is by paying via PayPal, which is widely accepted across the US and any reliable service provider would have a PayPal payment feature. Companies who offer non-secure payment options like direct debit from your credit card or debit card put the customer at risk.

Business Guarantees

Check the guarantees offered by the business. Most businesses offer some sort of assurance in order to gain a potential customer’s trust. Quite commonly, online businesses will post money-back guarantees in case of dissatisfaction. Any professional business would list its terms and conditions, stating its extra services offered to its customers.

Check the Reviews

Always read the reviews posted on the website and be watchful for positive ones. If a review is highly in favor of the company, stating almost all of its services, it is likely a fake testimonial. Companies can now hire freelancers to write fake reviews for their services, typically resulting in an unusual amount of positive comments.

These are some ways to detect fake reviews on a website and to evade the trap conveniently. Dot Com Media always engages in ethical practices and encourages other businesses to conduct operations with honesty and integrity.